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No policy to prevent waste and invest in nutrient rich crops

The excessive waste is a complex issue, but partially due to a long-term national policies of 'cheap food' and subsidies, which results in it being grossly undervalued.>>

Low costs of food, and especially of meat, together with extensive subsidies, leads to low regard for preservation.
A strong driver of political and corporate disregard to waste is the ever-increasing pressure to show national growth and corporate profit, respectively. For example, some soft drink companies spend more on marketing costs annually than the entire biennial budget of the World Health Organization! However, consumer choices in mature developed economies such as the UK and USA, dictate the purchasing policies for fresh produce operated by the major supermarkets, which actively encourages waste in the field. In this regard, rather than entering into supply contracts with farmers, these large-scale purchasers procure produce through 'supply agreements' where the benefits are weighted in the favor of the buyer. Penalties are imposed for failure to deliver agreed quantities of fresh fruit and vegetables during the year, which encourages farmers to grow much more crop than they need as a form of insurance against poor weather and other factors that may reduce the yield. Furthermore, entire crops, or portions of crops, can be rejected prior to harvest on the grounds of physical appearance. As a result of these factors, up to 30% of the UK vegetable crop is never harvested. Thereafter, promotional offers and high-pressure advertising campaigns, including bulk discounts and 'buy one get one free' offers, encourage shoppers to buy large quantities in excess of their actual needs, which leads to substantial food wastage in the home. Unfortunately, the plain economic truth is that the more food consumers waste, the more those in the food industry are able to sell. This creates a chain reaction that resonates through the entire economy.

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